I was the frontend developer on this project with Weir&Wong. The site, for TKMaxx and Brooklyn Brothers, was to support the fashion brand’s #mebyme campaign in which it’s customers play the leading role.
The backend was built on WordPress and the talented backend team used a combination of plugins and bespoke functionality to serve up a complex API for reading and creating posts. WordPress was the perfect tool to allow admin users to moderate user content and create their own posts.